A BRILLIANT IDEA FERRERO ROCHER.
Ferrero Rocher was introduced in 1982. In just a few years it became the favourite chocolate treat for millions of people. Today it’s the world leader in its category. So, what is the secret of its success? An original recipe, manufactured with the utmost attention, refined packaging and ground-breaking advertising campaigns. Its innovative shape – round but irregular – and its unmistakable golden wrapping give it that elegance that has made it famous and also hint at the unique taste of this speciality: a creamy filling, a crunchy wafer and a delicious hazelnut centre.
HISTORY OF FERREROROCHER
Over the years, the Ferrero Company has flourished by following the principles of its founder, Pietro Ferrero. Like Rocher® chocolates, every Ferrero Company brand is an original concept, anticipating consumer demand for superior quality, taste, and presentation at affordable prices.
Today, Ferrero products are delivered to delighted consumers around the globe from state-of-the-art facilities throughout Europe as well as North America, Australia, and South America. Born from a simple dream, Ferrero has become the world’s third largest confectionery company. Pietro’s vision has been realized.
Three pieces, or 38 g, of Ferrero Rocher chocolate contain 220 calories, 140 of which come from fat. This represents 64 percent of the daily value, or DV, based on a 2,000-calorie diet. Adults should get 20 to 35 percent of their total calories from fat. Of the total 15 g of fat, 5 g are saturated fat, which is 25 percent DV. There is no cholesterol in Ferrero Rocher candies.
Ferrero Rocher chocolate candy contains 17 g of carbohydrates per three-piece serving, which represents 6 percent DV. Sugar content is 16 g, or 32 percent DV, which is almost 1/3 of the total daily sugar intake recommended by the World Health Organization for good heath. The dietary fiber in one serving amounts to 1 g. The total number of net carbs — amount of carbohydrates minus fiberand/or sugar alcohols — is 16.
BENEFITS OF FERRERO ROCHE
DECREASEOF RISK OF HEART ATTACK AND STROKE:
Chocolates have many advantages regardingthe human health. It decreases the risk of stroke. According to a study, 45grams of chocolate per week led to 20% decrease in risk of stroke among women.It also reduces the likelihood of heart attacks because it prevents blood clot.Blood platelets clump together more slowly among the chocolate eaters.
PREVENTIONOF CANCER AND DIABETES:
Chocolates also protect the chocolate eateragainst blood inflammation. Prevention of cancer is also a great benefit ofchocolate. Chocolate is made of cocoa, which contain a compound called pentamerthat disrupts the ability of cells of cancer to spread. Another health benefitof chocolate is the reduction of the risk of diabetes. It also improves bloodflow and control cough.
STRENGTHENINGOF THE BRAIN:
Chocolates are also very good to strengthenthe brain. It shields cells in the brain and protects it from damage caused bystroke. According to the researchers, eating chocolates make you live longer andadd two years in the life expectancy.
SWOT OF FERRERO ROCHER
Offers a quality and luxury product Awareness from the popular brand Ferrero brand Considered as an ideal product for gifting Ferrero Rocher gets an instant customer recognition due to its packaging Available in variety of new packages both for seasonal purpose and special events Ferrero Rocher brand has launched two new brands Ferrero Cappuccino and Ferrero Rond Noir.
Perception of chocolates being unhealthy in majority of masses Not available easily
The introduction on new flavors will help in gaining more market share Increasing awareness if chocolates being healthy Increase in the usage of internet Increase in the demand of the three piece impulsive pack
Imitation of Ferrero Rocher
Bad economy cycles
High competition from other chocolate brands
Increasing trends of Nutri-bars replacing chocolates
CODE OF ETHICS:
With this Code of Ethics our goal is to reduce any uncertainties with regards to behaviour, but also to give everyone who works with our Company an understanding of our underlying values.
The Code of Ethics represents an opportunity not only to formalize well-established excellence but also to create a guide, a “compass”, that steers the complexities in our future conduct both internally and externally.
PASSION FOR RESEARCH AND INNOVATION:
Our goal is to create unique products, developing innovative research and production processes and using our own technologies.
We apply consolidated quality and traceability procedures, in order to preserve the organoleptic and nutritional characteristics of our raw materials.
A fundamental element of our success is the accurate selection of highest quality raw materials, sourced in full respect of a strict ethical code concerning their origin, harvesting and manufacturing.
In a global context of growing attention to themes such as nutrition and physical activity, we focus our research strategy and our production investments on the creation of high quality products, carefully developed in terms of their nutritional value and portioning, so that they can be integrated into a balanced diet, with particular attention to the needs of children and families.